Data Enrichment

Data Enrichment entails scouring multiple product manufacturer and distributor catalogs to find and retrieve relevant product information. Information like complete product descriptions, true manufacturer identification, packaging information, and other data elements is gathered and amended to item master records. Traditional methods for Data Enrichment like using in-house or outsourced resources are costly, time consuming, and terribly inefficient. Some computer programs can help with this effort but typically require significant manual intervention, continual programming or configuration changes and are unable to handle the unstructured free-form text normally found in product catalogs.

The Data Enrichment Service of the Data Genomics solution utilizes intelligent agents, called Web Connectors, designed to operate like a human data analyst. The Web Connectors in the Data Enrichment Service visit multiple manufacturer and distributor online catalogs to find and retrieve information relevant to the product being researched. Through these Web Connectors, the Data Enrichment Service can fill in missing information like packaging or additional descriptive text to supplement an existing product record, identify a product’s true manufacturer.

The Web Connectors can also retrieve entire product records based on your search requirements. Because the Web Connectors are intelligent agents, they can handle unstructured text and require no continual programming or configuration changes. Once the Web Connectors are plugged in to the Data Enrichment Service they immediately go to work retrieving relevant product information for your master item records. With Enriched product data you reduce the risk of incorrect orders caused by missing or incomplete descriptions and enable synchronization using the true manufacturer identifier.